Table of Contents
You’re probably here because you are wondering whether you should upload your podcast on YouTube or not.
Short answer: YES!
Here's the long answer:
- Expand your podcast’s footprint. YouTube has 1.7 billion monthly unique visitors and is the second-largest search engine in the world. Therefore chances of your videos showing up on Google increase, and you can leverage searchability, and build know, like, and trust.
- Rich analytics to track growth. YouTube lets you know about your traffic's source, geography, viewer age, gender, date, subscription status, and more.
- More ways to monetize your podcasts. Podcast sponsors consider podcast downloads as the basic metric for decision-making. Your chances of getting a sponsorship might dwindle if the downloads are less. But with YouTube videos, you can generate more revenue with fewer views. Influencer Marketing Hub estimates that “on average a YouTube channel can receive $18 for 1,000 ad views. This correlates to $3 - $5 for 1000 views.’ As you gain a loyal audience, it’s easy to get sponsorships and earn more.
- Video is the king. It is predicted that an average person will spend 100 minutes per day watching videos online in 2022.
- Evergreen content. YouTube videos have a lasting lifespan as compared to other social posts.
- YouTube has big plans for podcasters. According to Podnews, “YouTube is planning tighter integration, monetization, and analytics for podcasts.”
There is no doubt that YouTube is a holy grail for podcasters. Let's discover how you can upload your podcast on YouTube seamlessly.
Create your YouTube channel podcast in 3 easy steps
1. Set up your podcast equipment
A laptop/computer, microphones, audio interface, mixer, pop filter/ windscreen, tripod, webcam, and headphone amplifier are podcast equipment that you need to record a high-quality video podcast. However, if you are just starting out, your laptop is more than enough.
2. Record your podcast
Next up, you need a solid recording software to kickstart your podcast.
Today there are feature-rich tools that let your record, edit, distribute, and monetize your podcasts without the intervention of additional tools and extensions.
You can host studio-quality podcasts with holistic tools like Listnr, and turn your laptop into a full-fledged podcasting gear.
Especially if you are recording remote videos, Listnr.fm lets you invite and interview up to 5 guests, with a single click. And the best part? You get 4K video quality and WAV audio.
Don't have podcast equipment? Record with your laptop’s microphone. Listnr stores your audio locally so that the quality stays intact. Try it now!
3. Edit your podcast
How your podcasts appear is crucial. The look and feel of your podcast thumbnail makes the first impression, after all.
Listnr has some amazing post-production features. Add logos, overlays, backgrounds, and thumbnails to your podcast right after recording. You can directly design one on Canva too. That way you can speed up your editing process.
Ta-da! Your podcast is upload-ready.
Tried and tested ways to grow your YouTube podcast today
#1. Attention spans are getting shorter. Don't post your entire video recording in one go. Create snippets that highlight exciting parts of your podcast. You can post the entire podcast too, separately.
#2. Optimize the descriptions by adding timestamps. That way your audience can hop on to the parts that they find interesting.
#3. Customize your thumbnails so that they align with your brand identity. Make use of attention-grabbing contrasts, fonts, and faces to increase clickability.
According to Oberlo, here are thumbnail best practices- Quality: 1280 x 720 pixels and minimum 640 pixels wide; Dimensions: Aspect ratio of 16:9; Formats: JPG, PNG, GIF; Size: 2MB or less.
#4. Engage with your audience by replying to the comments. Do giveaways. You can pick random people from comments, and giveaway t-shirts or cash prizes.
#5. Share across your other social media channels and specific communities or forums that you are a part of.
#6. Collaborate with other YouTube podcasters in your niche to widen the viewer base.
#7. Give a teaser of what’s coming up next, so that your audience is hooked for the next episode.
Closing thoughts
YouTube has opened a world of opportunities for podcasters. They can build solid brand awareness, enhance reach, and explore more ways of monetization. While YouTube provides insightful statistics in terms of audience engagement, podcast hosting providers like Listnr too have AI-powered features that provide in-depth statistics about the audience, and valuable insights to grow.
FAQ’s
Q1. Can you do a video podcast on YouTube?
YouTube lets you live stream, however, you cannot host a podcast on YouTube. Record your podcast in a podcast hosting provider, and add backgrounds, logos, overlays, and thumbnails to your video recordings. Finally, upload it on YouTube.
Q2. How do I start a video podcast?
Video marketing is the No.1 trend for brand awareness. Media companies and podcasters are leveraging it already. You can start a video podcast by recording your podcast on a podcast hosting provider, edit it, and finally, upload on YouTube.
Q3. How much does it cost to start a video podcast?
Depending on the equipment you use, starting a video podcast can cost you anywhere between $50-$500. If you have just begun and wish to go with minimal costs, platforms like Listnr let you record crystal clear audio and 4K quality videos with your laptop. Give it a try for free.
Q4. Should I start a podcast or a YouTube Channel?
Podcasting is the future. Starting one today will give you an upper and in the future. You should start a podcast, and repurpose it on YouTube. That way you get to reap the benefits of both. YouTube’s algorithm has proved to be beneficial for podcasters. You can expand your podcasts’ digital footprint to multifold. For example, The Joe Rogan Podcast has a YouTube channel called JRE Clips that uploads 3-11 minutes of short and exciting video clips from the entire podcast. Dear Hank & Jhon, Jenna & Julien Podcast, Psychobabble, The Morning Toast, and Ear Biscuits are popular YouTube podcasts.
